What is in a name?

Would a rose by any other name smell as sweet?

One of my biggest struggles in starting up my own business is determining what I want to call myself.  I have debated several options... Addys Financial, my maiden name, Jameson Financial, my current name, LABS Financial, for servicing the London, Aylmer, Belmont and St. Thomas area, and the list goes on.  My darling husband says I should go with SWAN Financial... Sleep Well At Night.  But I am not quite sold. 

I am looking for something that resonates with me.  I guess I have some more thinking to do.  For now... SWAN Financial echoes in my dreams... perhaps because my husband whispers it to me while I sleep.


Susan E.A. Jameson
SEAJameson@gmail.com